In the past few years political marketing videos have been largely used in any campaign. Internet and social media make them easier to share (more “viral”, if you wish), but it’s well known since long ago that videos are a very powerful tool in public relations for some important elements:
- Videos are perfect to explain complex concepts in a very understundable way.
- Videos are more engaging and therefore easier to remember and more”shareable”, wich boosts the campaign’s reach.
- Videos offer almost unlimited options to manipulate the truth, from colours and music to the edition and order in which images are shown and mixed with texts.
- Videos have this aura of transparency, which combines perfectly with #3.
We could also add that videos are actually quite easy to produce, which is exactly the idea behind Mozilla’s and PBS Newshour’s “AdLibs”. This web app which allows you to create your own political video using the same public relation concepts that actual political campaigns are based on. It takes around 5 minutes to finish a video, and it’s a great way to digg into how politics work now a days. I highly recommend to give it a try, even though I think they should give more sharing options other than Facebook (if you are not my Facebook friend you won’t be able to watch my video).