What’s social strategy?

Social strategy must solve a social problem in a way that others cannot easily duplicate and that either lowers costs or differentiates the business by adding value to its existing offer.

I found this mantra in the article “Why Your Social Strategy Is Broken And How To Fix It”, and I think it’s the perfect way to express what anyone should have in mind when thinking about social media and digital strategy: what should this do for me that is valuable both for me and my audience?

 

 

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