While we live in the era of digital media, and more specifically the era of social media, it’s undeniable that mass media still have a lot to say. I believe the reason is simple: online conversations wouldn’t happen without things to talk about.
That is what events like the Oscars have been providing for 87 years: conversation topics. The difference is that now we don’t have to throw a party at home or wait until we get to the office or the school the next day to talk about it. We can do it live on Twitter, and not just with the people we know but with the millions of people watching the same thing.
On this cool data visualization from Twitter you can see exactly that: the Oscars led the online conversation, minute by minute. People quickly forgot about the movies that were not being mention on the screen, but kept posting about what they were seeing live.